18 Website Design Trends That Will Dominate in 2024

Living in a world where everyone is obsessed with current technology trends, we can expect website design trends to have a significant impact on how end users prioritize and interact with design aesthetics.

The current website design trends ruling 2024 are not just ordinary design elements but rather innovative approaches that focus on user experience, accessibility, and personalization.

To make websites that are both functional and engaging for users, web designers need to keep up with the latest website design trends. This will help them create fancy and appealing web designs that accommodate all users, including those with disabilities or different preferences.

Keeping up with the most recent design trends as a website designer will enable you to read user moods and produce good looking websites that appeal to your target audience.

Another benefit of staying current with website design trends is that you will be able to establish trust with your audience. This will give the impression that you are knowledgeable and current with the latest trends.

What next?

Now that we have briefly touched on the idea behind web design trends and the importance of designers staying current with the latest trends, let’s highlight the 18 website design trends that will dominate in 2024.

A number of online bloggers have taken the effort to inform information-seeking users about the newest trends in website design that are worth seeing in 2024.

To help you with your next website design project, we have also jumped into the bracket and compiled a list of 18 website design trends that you should think about implementing.

We’ll just lightly touch on a handful now before listing them all and providing a succinct but helpful synopsis of each in the article.

These trends in web design include text-only, ultra-minimalism, layering, brutalism design, kinetic typography, structured typography, and more. These trends aim to provide inspiration and guidance for creating visually appealing and user-friendly websites that stand out in 2024. You can make sure that your website stays relevant and interesting for users at all times by implementing these cutting-edge design elements.

Our Top Picks: 18 Website Design Trends to watch out for in 2024

1. Kinetic Typography

2. Drag Interaction

3. Structured Typography

4. Cinemagraphs

5. Brutalism Design

6. Layering

7. Text-only

8. Animated Illustration

9. Ultra-minimalism

10. Horizontal and Vertcal Text Combination

11. Geometric Shapes and Patterns

12. Sci-fi-inspired design

13. Grid lines

14. Y2K Inspired Designs

15. Scrapebook Aesthetic

16. Product Photography Trend

17. Gamification

18. Casual Language and Design

1. Kinetic Typography

Kinetic typography is the process of creating text that moves across the screen. It’s more like integrating motion with text. This is not a new phenomenon; it has been a trend since its inception in the 1950s, when cinema title design was a growing art form. This style, while not particularly popular in the past, has gained traction in recent years.

In website design, kinetic typography is one of the current trends that has been captivating users and adding a dynamic element to websites.

Depending on the creative techniques the graphic designer wants to employ, animated texts on screen can have letters that shrink or expand, move around the page, change color, or undergo distortion.

Text animation can be made to be short, simple, or more elaborate and complex.

Why we like it: Anyone looking to get started can enjoy a smooth experience because kinetic typography is now more accessible than ever.

2. Drag Interaction

The drop interaction allows users online to move or drag elements on screen. For example, you may be prompted to select, drag, and drop an image in a specific section of the website. This interactive feature enhances user engagement and creates a more dynamic user experience.

Website designers can leverage this design trend and create an interactive website that encourages users to actively participate in the content. And what better way to keep your audience engaged and interested than by allowing them to interact with the website in a hands-on way? With drag interaction, users can feel more connected to the content and have a more personalized experience while navigating through the site.

Why we like it: Drag interaction is a one-on-one way to keep your visitors engaged and interested in your website. It allows for a more natural and active browsing experience that influences higher user satisfaction and retention rates.

3. Structured Typography

This trend promotes the use of solid, bold shapes and all-caps lettering, which allows web designers to create a sense of stability and structure on the page. It is useful on the website homepage, where you may want to quickly capture the visitor’s attention and direct them through the rest of your site.

The breakdown of heading hierarchy and the use of consistent typography throughout the website can also enhance brand recognition and establish a strong visual identity for your brand. This trend can help improve readability and guide users through the content more effectively.

Why we like it: With structured typography, you can easily get creative and capture the essence of your brand through carefully chosen fonts and sizes. This can help establish a strong visual presence and make a lasting impression on visitors to your website.

4. Cinemagraphs

Cinematographs convey an impression of a video clip where only a portion of the image is in motion, creating a captivating visual effect that can engage users and hold their attention. This dynamic element can add a sense of movement and intrigue to your website while enhancing the website visuals and make it memorable for visitors.

Web designers should use this design trend because it can help create a more vivid and lively experience for users, which leads to increased engagement and retention on the site.

Why we like it: Cinematographs are an easy way to incorporate movement and interest into a website without overwhelming the user with too much animation. They provide a subtle yet effective way to make a website stand out and leave a lasting impression on visitors.

5. Brutalism Design

The phrase “art comes from pain” is not new, and the originator of this unique quotation may have inspired the invention of the design term “brutalism.”

Brutalism is derived from French “béton brut,” meaning raw concrete, and is characterized by its raw, unapologetic, and often harsh aesthetic. It has gained popularity in web design for its bold and unconventional approach, challenging traditional design norms and creating a memorable user experience.

Why we like it: Brutalism design offers a refreshing departure from the sleek and minimalist trends that have dominated web design in recent years. Its boldness and unique style can help a website truly stand out.

6. Layering

To add a unique human touch to your website, you may want to implement layering images over other design elements. This modern trend in website design is more playful and give a customised sense while adding a touch of craftiness to an otherwise high-tech website.

Designers will find this layering design trend to be great because it gives them an opportunity to be creative and show off colors, fonts, and imagery that make a strong impression on website visitors.

Why we like it: Layering adds depth and dimension to a website, creating a visually engaging experience for users. It makes the website memorable and distinctive by enabling greater creativity and customization in the design.

7. Text-only

The text-only trend is self-explanatory, as the name implies. This trend might work particularly well on a website’s homepage or hero area. When you, as a designer, utilize the proper notion, the trend may become magnificent, with graphic compositions that cater to readership and direct messaging. However, when the graphics have challenging fonts, they become unreadable and fall flat.

Why we like it: The text-only website design trend is straight-forward and easy to implement when you have a clear message to convey. It allows for a minimalist approach that can be impactful and engaging for users.

8. Animated Illustration

As one of the newest trends in website design, a lot of businesses are hiring illustrators and graphic artists to make custom illustrations for their websites.

Kendra Pembroke, a Visual Designer at Red Ventures, stated that “Illustration works well to convey more complex ideas that lifestyle pothos aren’t always able to capture.”

In most cases, animation is used to add interactivity to illustrations. For instance, on a webpage, if you hover over one of the illustrations, the others around it will start to wiggle.

You will eventually notice that the only illustration that is still moving in a small circle is the one you are hovering over.

Why we like it: Animated illustration is more interactive, which encourages users to engage with the content and explore different elements on the page. This can lead to a more immersive and enjoyable user experience.

9. Ultra-minimalism

This website design trend can be great for the user experience and page loading duration. Why are we saying this? The ultra-minimalism trend allows website designers to create a page that only shows what is really necessary. This can help reduce distractions for users and make it easier for them to focus on the main content of the page. Users who value simplicity and clean design will find a website appealing if it adopts an ultra-minimalist style.

Why we like it: Ultra-minimalism saves time and addresses specific user preferences for a simple browsing experience.

10. Horizontal and Vertical Text Combination

Horizontal and Vertical Text Combination adds some refreshing dimension because it adopts the idea of freeing text from its usual horizontal alignment and placing it vertically on a page. One example of a minimal page that effectively demonstrates the combination of horizontal and vertical text alignment is a video produced by action sports video producer Prime Park Sessions (Hesterberg, 2024) .

Why we like it: It’s an eye-catching, visually interesting method of presenting information that enhances a design. In contrast to conventional text layouts, this technique can help create a dynamic and contemporary look.

11. Geometric Shapes and Patterns

Many websites have embraced whimsical patterns that liven up an otherwise flat and boring design environment. These designs have the power to animate the page and provide visual interest. Geometric patterns and shapes can give websites a contemporary, playful aesthetic that draws visitors in.

Why we like it: The use of geometric shapes and patterns in web design adds a distinctive and contemporary element that enhances user engagement and visual appeal. The user experience can be improved by using geometric elements to give the layout a feeling of organization and order.

12. Sci-fi-inspired design

Sci-fi-inspired web design is expected to gain popularity this year as a result of numerous brands positioning themselves as futuristic. This trend can be perfectly achieved by combining metal tones with bright colors. For added effect, you could choose to incorporate some 80s retro style (Hesterberg, 2024).

Why we like it: This trend gives web design a futuristic and innovative look, setting brands apart from competitors. The combination of metal tones, bright colors, and retro elements creates a visually striking and memorable user experience.

13. Grid lines

Grid lines offer site visitors a feeling of order and simplicity. Your website will be easier for users to navigate and look more contemporary and appealing when grid lines are added. Some site owners, like the Foundations for a Better Oregon website, use grid lines to create a clear layout that looks futuristic (Hesterberg, 2024).

Why we like it: The design trend is visually engaging and gives your site a valuable sense of organization.

14. Y2K Inspired Designs

The Y2K Inspired Design started in 2020 and is still popular to date. It’s a trend that will last for as long as it takes, depending on the user’s and web designer’s preferences. This trend evokes a sense of nostalgia for the early 2020s while incorporating modern elements, creating a unique and visually striking aesthetic that appeals to a wide range of audiences. Y2K-inspired designs offer a fun and playful twist on traditional web design that can help your website stand out from the competition.

Why we like it: Brands wishing to make a big statement online will find Y2K designs to be visually impressive and captivating.

15. Scrapebook Aesthetic

The majority of website visitors are nostalgic, so it’s safe to say the Scrapbook Aesthetic has returned as if it never left. The current scrapebook is an advanced version of the 2010s scrapebook trend, incorporating more interactive features and personalized elements to create a truly immersive user experience. This aesthetic appeals to those seeking a sense of nostalgia while still enjoying modern technology and design innovations.

Why we like it: The Scrapbook Aesthetic offers a unique blend of nostalgia and modernity, creating a visually engaging experience for users.

16. Product Photography Trend

Product photography will dominate ecommerce websites in 2024, particularly for beauty and clothing brands. Consider skincare brand BYOMA, which exemplifies the importance of putting your brand’s products front and center (Hesterberg, 2024).

Why we like it: This trend makes it easier for your site visitors to access images of the products you’re selling.

17. Gamification

Gamification is a trend that has taken root in our time. It’s one of the most popular website design trends for 2024 because it adds a touch of humanity to visitors’ experiences.

This is clear, especially when visitors arrive at your website and are served with an engaging and unique content composition that leaves them with a memorable impression.

Why we like it: The design trend is playful and fun, which makes it ideal from a user engagement standpoint.

18. Casual Language and Design

The Casual Language and Design trend is all about creating a more relaxed and approachable tone on your website. This trend is popular for 2024 because it helps to connect with visitors on a more personal level that makes them feel comfortable and at ease.

Using casual language and design can make your brand seem more relatable and friendly, which leads to increased engagement and conversions.

Why we like it: This trend allows for a more conversational tone, which can help build trust with your audience and encourage them to interact with your content.

Conclusion

The 18 website design trends we covered are all innovative and exciting ways to enhance user experience and engagement in 2024. You can offer your website visitors an amazing experience by incorporating some of these trends into your design strategy.

Image Credit: Optimind Technology Solutions

References

Hesterberg, K. (2024, April 2). The 29 Dominating Web Design Trends for 2024. hubbspot. Retrieved May 7, 2024, from https://blog.hubspot.com/marketing/web-design-trends-2017

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