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Website Color Scheme: A Step-by-Step Color Selecting Guide

Website Color Scheme: A Step-by-Step Color Selecting Guide

Step-by-Step: Selecting a Harmonious Website Color Scheme

Why is it important to have a consistent color scheme for your website?

Creating a website is one thing, and having a harmonious or consistent color scheme is another. Blending the right colors that fit in well with the white spaces on your website can help create an attractive and professional look. Consistency in the color scheme also helps in establishing brand identity and making the website more memorable for visitors.

Here are some of the steps to be discussed in this article:

  1. Getting to know the color theory
  2. Selecting a base color for your website
  3. Choosing complementary colors
  4. Testing and adjusting

This article will extensively discuss a step-by-step guide on how to create a harmonious color scheme for your website, including tips on using color theory to your advantage and selecting the perfect combination of colors.

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What to Do When Selecting a Website Color Scheme: Step-by-Step

1. Getting to Know the Color Theory

First, you will need to clearly understand the color wheel and how colors relate to each other. And so, what is the color wheel? The color wheel is a visual representation of colors arranged in a circle, showing the relationships between primary, secondary, and tertiary colors. Understanding the color wheel will help you choose complementary colors that work well together on your website.

Colors relate to each other based on their position on the color wheel. Colors opposite each other on the color wheel have a profound relationship. This relationship is known as complementary colors, which create a dynamic contrast when used together.

These complementary colors are divided into three categories. There are primary, secondary, and tertiary colors. Primary colors include red, blue, and yellow. Secondary colors are created by mixing primary colors together, such as green, purple, and orange. Tertiary colors are made by mixing a primary color with a secondary color, resulting in shades like red-orange or blue-green.

Among these categories of colors lie warm and cool tones. Warm tones include reds, oranges, and yellows, while cool tones consist of blues, greens, and purples. The use of warm and cool tones can evoke different emotions and moods in a design or artwork, which makes them an important consideration in color theory.

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2. Selecting a Base Color

Once you understand the color scheme, it’s now time to choose a color that reflects the website’s brand or message. You will need to select a base color that will be dominant throughout the design. This base color will set the tone for the entire website and should be chosen carefully to ensure it aligns with the overall aesthetic and goals of the project.

You will need to consider the psychological effects of different colors on the audience to make your website ‘s color scheme as effective as possible.

Using tools like color psychology charts to help make a decision about the right website color scheme will ensure that the chosen color resonates with the target audience and conveys the intended message effectively.

Let’s say you opt for white as your base color. It can convey a sense of cleanliness and simplicity while also providing a dynamic backdrop for other design elements to shine. White can create a modern and minimalist look, which is a perfect choice for websites that want to appear sleek and professional.

3. Choosing Complementary Colors

Here, you can explore different color schemes, such as monochromatic, analogous, and complementary, to help you make the best choice of color scheme for your website. Contemporary colors like navy blue, coral, and mint green can create a fresh and vibrant look that appeals to a younger audience.

You can try using online tools and resources to help find complementary colors that meet your target audience’s expectations. These tools can provide suggestions based on color theory and psychology to ensure your website’s color scheme resonates with your audience. Additionally, experimenting with different combinations can help you find the perfect balance between aesthetics and functionality.

You can also consider using accent colors to make certain elements on your website stand out. For instance, using a pop of coral or navy blue against a mint green background can create a visually appealing contrast that draws attention to important information or call-to-action buttons. Remember to keep accessibility in mind when choosing colors, ensuring that the text is easy to read against the background color.

4. Testing and Adjusting

At this stage, creating mockups or wireframes to test the selected website color scheme and design elements is crucial. This allows you to see how everything looks together and make any necessary adjustments before finalizing the design. Additionally, gathering feedback from the target audience or colleagues can provide valuable insights on how the color scheme impacts usability and the overall user experience.

Based on the feedback about the design, you can start making adjustments as needed to ensure the website color scheme is harmonious and effective.


A harmonious website color scheme is essential for a successful user experience and overall branding. You need to be careful not to select colors that are not cute-looking or that may clash with your brand identity.

The article has pointed out the steps to follow when selecting a website color scheme, which include knowing the color palette, selecting the color base, and testing the colors for accessibility. Following these steps can help you create a beautiful and user-friendly website that effectively communicates your brand’s message.

Keep in mind that colors are an integral aspect when it comes to creating a memorable website that resonates with your target audience.

About Stone Age Technologies SIA

Stone Age Technologies SIA is a reliable IT service provider, specializing in the IT Solutions. We offer a full range of services to suit your needs and budget, including IT support, IT consultancy, remote staffing services, web and software development as well as IT outsourcing. Our team of highly trained professionals assist businesses in delivering the best in IT Solutions. Contact us for your IT needs. We are at your service 24/7

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